Marketing Tips For Rock Bands
Rock bands in the digital age don’t have it as simple as many think. Just because it’s easier to move forward with promotional consideration, doesn’t mean it’s effective. The competition today is a lot more complex than ever, which means that you’re going to have to work with a variety of different things. If you’re in a band and you’re trying to figure out how to get more people to listen to your music, and go to shows, the following tips and tricks are going to help you out. These are simple to move forward with, and can pay off dividends down the line.
The Traditional Flyer
The traditional flyer is going to pay off big time. Believe it or not, you can go far by passing out flyers. This may seem archaic, but if you’re in a band, this is an important thing to move forward with. The problem, however, is that you’ll need to learn where to go to be effective with this. You may have to hang out at clubs, and wherever any big events are going on and pass out flyers. You can spend very little and get a lot of flyers made with an 8.5 x 11-inch piece of paper. That can give you 4 flyers per sheet of paper. Passing these out should be paramount, but that’s just the starting out.
Social Media Engagements
Social media is a great way to market rock bands. However, you need to make sure that you do more than just promote your events. You will want to update your page with images of the band, images of rehearsal, and much more. Make sure that you let your audience in on what you’re doing, and how you’re having fun. By allowing people to see that you’re having a blast and you communicate with people, you will end up getting a lot more people to your shows, and more.
Film Live Clips For YouTube
Invest in a high-quality camera, even a “Go Pro” will work. Use this to film rehearsals, acoustic songs, recording sessions, live shows, and interviews. Use these to build a channel within YouTube and promote the band’s progression. You’ll find that this will pay off down the line as people get involved with what your band is doing and what type of music you’re coming up with. Just one concert can be clipped into 12 – 13 videos. Combine this with the above, and you have a great way to look at marketing for rock bands, today.